One perfect ad
Major tech advertisers are shifting a bit of the money they spend on Google to Yahoo, according to Covario. My experience with ad placement on websites has demonstrated over and over again that more ads does not necessarily mean more “value” for anyone (consumer, advertiser, publisher, and the facilitator like Google). The CTR, even for [...]
Dell Super Bowl ad
Dell is in trouble and no amount of advertising can save it, but having a sweet ad helps. And this time they got it right. Michael Dell and Bill Gates have joined forces with Bono to collaborate on the RED project and this commercial clearly makes it look cool to buy one of those laptops [...]
Taco Bell Super Bowl ad
The fast food companies can only grow by stealing customers from competitors. Taco Bell operates at the low end of the market and typically attracts low-income consumers. I am not sure how much they spent on this ad but it is totally uninspiring and forgettable, but there is nothing wrong with it either.
