Like any online publisher, from time to time we run a check on who is stealing our content. It is relatively easy to do if one has cooked up names for the domain (e.g. iProceed) but difficult to do for a website like beauty.com. So look what I found this morning? MSN Japan is doing what spammers do. This is how it appears to be done though I have no clue how it is actually done by MSN Japan.
Do a Google search for a highly profitable term, copy all the results, strip out the hyperlinks, and then copy it in a webpage. Now with literally no effort (I have heard that this process can be automated), you have keyword-rich content. Now you add Google AdSense ads right on top so that when visitors come to that page, all they see are highly targeted ads for what they were looking for with just a lot of crap at the bottom of the page. Since there are no hyperlinks (the only hyperlinks are to more of MSN Japan’s SPAM-laden pages), visitors are more likely to click on ads. I have a picture of what the page looks like at the bottom, but there are literally hundreds of pages with the same abuse pattern. All you need to do to find more pages (the hyperlink is shown in the image – I just picked one page to illustrate) is to scroll to the bottom and see even more links.
Why is this unacceptable behavior on part of Microsoft/MSN?
It is not my job if the company is violating Google’s terms of service, but I expect companies like Microsoft not to do what spammers do. They should, on the other hand, set higher standards. What a shame!