Day and date approach to movie marketing
A couple of years ago I casually commented to my wife that I liked the song “Bailamos” by Enrique Iglesias. Within a couple of days was my birthday and among the gifts that I received was a CD with the song. Well, I enjoyed listening to that particular track but did not like any other track. I felt cheated and my wife was disappointed that there was only one good song on a CD with over a dozen songs. And like millions of other consumers, I tried to argue why we had to pay for things that we did not want. We would not do that in any other aspects of our lives.
Fast forward a few years. iTunes (and other similar music services) have now made the game fair. You pay for what you want. But the game is still unfair in the world of movies. Why should anyone pay over $20 (for two; even more for families) for watching a movie in a theater when you can watch it for much less a few months later on DVD or on-demand. And if you are patient enough, you can watch it on television for free later on.
Well the game is about to change with the launch of a movie called Bubble. The movie is opening not only in theaters but it will also be available almost simultaneously on pay-per-view and DVD. The term for this type of launch is “day-and-date.” In a word of blogs and podcasts in which I choose what I want and when, it is time for Hollywood to change according to my needs. And it seems that smart folks like Mark Cuban know what I am talking about.
Related article: Content delivery vehicles
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Sorry, the comment form is closed at this time.