City Nights Playboy Menswear collection
Previously I wrote about the business model transformation at Playboy. In summary, rather than being just a men’s magazine (with competition so intense that it is not easy to make money), the company is leveraging the brand name to expand into adjacent businesses, mostly lifestyle-related. It is opening boutiques to sell those products, and it recently launched its City Nights Playboy Menswear collection. No, there were no men modeling the clothes. The photos below show all the playmates and models who showed off the new clothes. Another important change was that it was a family event and the stores are designed to be family-friendly.
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