While I find Japanese women to be extremely beautiful (I almost married one), there are physical attributes that they are lacking in. It is dangerous to make generalizations but they typically have smaller breasts and butts (though it seems to be changing in the younger generation). Naturally, they are targeted with a lot of breast enhancement products, but lingerie companies like Triump also design a whole series of underwear that can help them hide their flaws and enhance whatever they have. I know the Victoria’s Secret does a terrific job creating buzz, but Triumph has been quite successful with their Sloggi brand of underwear (I have not seen it in the States but it is big in Japan and Europe). They even hold a big butt contest and as the video shows below, younger Japanese women (like Koho Watanabe) do have what their moms and grandmas didn’t.