I used to admire Southwest Airlines when it introduced a new business model in the airline sector. I have also flown on the airline a few times without incident, but a lot of people were troubled when the airline threw out Kyla Ebbert off the plane for “dressing inappropriately”. To the best of my knowledge, airlines are in the business of safely transporting people from one place to another rather than setting morality standards. Today, a flight attendant may say that plunging necklines are unacceptable and tomorrow another employee might rule that skirts are unacceptable. It reminded me of the case of Gerald and Julie Kulesza, who were thrown off a AirTran flight just because their child was crying.
Guess what, Sir Richard Branson, a man who knows a thing or two about business and airlines, chose Kyla Ebbert to be a guest of honor when he welcomed a Virgin flight in Las Vegas, and from the best that I can see, according to Southwest standards, she is still dressed inappropriately. What a great way for him to create a buzz about his airline and sending a strong message that companies should focus on their core business rather than get distracted.