Tivo will serve ads that we want to watch
I have been advocating that as TV viewership declines, particularly among the 18-34 male segment, advertisers need to look at other creative ways to get the message to their target market. As is well known, the major problems with our reluctance to watch ads on television that nine out of ten commercials are not for me. But that does not mean that I do not want to watch any ads at all. (Related article: Changes in television advertising) For instance, when I am in the market for a car, I stop to watch car ads. In fact, I buy magazines and visit websites to get exposed to as many ads I can. It helps me make a better decision.
So far, there is no way for advertisers to accomplish but a new solution from Tivo (a company that I starting to like – is it another Google in being creative?). The company is reportedly going to make it possible for its customers to watch the commercials they want to view.
Hey, I will even pay for watching these commercials!
Recommended article: New advertising options that can be explored
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