Recently I was chatting with a venture capitalist friend of mine and the conversation turned to blogging. He was intrigued by my blogging and how I have developed a huge following of business professionals who read my blog to get latest insights on business and strategy. Like many other business professionals I meet, while he reads blogs, he still does not have one.
This morning he sent me an email, “How do I start a blog? What software/platform should I use and how does one get a following?”
While it is sad to see that such an effective tool for communicating with your core audience still has not caught the attention of professionals, I am glad to see that the interest is developing. A quick look at the search engines like Technorati that track blogs shows that the blogosphere is still a world dominated by early adopters from technology and politics arenas. The number of serious business blogs is still miniscule.
To get started is easy. I use WordPress – an open source (and of course FREE) software and I love it. You can download and install it on your server in just about 5 minutes. No technical knowledge is necessary if you follow the instructions.
If you don’t want to deal with the technicalities and want a lot of customer support (you really shouldn’t need it), then you can go with Movable Type – Very easy to setup and is the most popular software among business bloggers. Doesn’t cost all that much either. Related article: Step-by-step guide for blogging
Regarding getting the audience, tell your friends/associates about it, put it on your business card, and of course, just submit it to a couple of blog directories. Like the good old days of the Internet, submitting to blog directories is still free.