A Model? China wants you

Earlier I wrote about the boom in the Chinese personal care and cosmetics market. Naturally, this sector of the economy is also the largest user of glamorous models. And like Japan, which has used western (I should actually say “Caucasian”) models and Hollywood celebrities in its advertising forever, China too is following the same approach. What I found fascinating is when Heather Marks (a model from Canada) remarks that Japan is on the decline and China and South Korea are providing way too many more opportunities for the models.