It never made sense in the first place. If children cannot buy their own food, why should manufacturers advertise to them directly? It was just an unethical business practice adopted by desperate companies that exploited the innocence of children to improve their bottom line. Thankfully, Kellogg has taken a small step by controlling the amount of direct advertising to children. Watch the video below.
In a related development, a group of medical experts is recommending that doctors stop being politically correct when referring to obese children. Right now for fear of offending parents (who themselves may be overweight, hence, more sensitive to weight issues), they have been using relatively polite words to describe children in poor health due to their excessive weight. Doctors use BMI and waist to hip ratio to determine whether one is obese, overweight, and underweight, and since this is a mathematical calculation, except for a few instances, the numbers tell the story.