Shilpa Shetty launches S2 perfume
I came to know Bollywood actress Shilpa Shetty a little bit when she was having trouble on the reality television program “Big Brother” in the UK. But she really caught my attention when Richard Gere got into trouble for kissing Shilpa Shetty at a public event.
When it comes to marketing, all publicity, especially free, is generally good (well, maybe not, especially if bad news about a drug comes out, as recently happened to Avandia). All this brouhaha helped her relaunch her career and now she is a big star in India and plans to try Hollywood. And when that happens, like all celebrities, they launch fragrances. I don’t have numbers for others like Jennifer Lopez, Sarah Jessica Parker, but Britney Spears seems to have done well with both Curious and Midnight Fantasy. The market for frangrances is overcrowded but it will be interesting to watch how an Indian star is able to sell her choice of aroma. It is called “S2″ because of the two Ss in her name. Watch her video interview below.
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