How Triumph Japan creates buzz?

Believe it or not some of the cleverest advertising and marketing comes out of Japan and of the companies that does it so well is Triumph Japan (Japanese only). When I lived in Japan, they were always in the news, not only for making high-quality lingerie for Japanese women but also for their wacky product ideas that generated a lot of buzz. What can be a better way than that to get free advertising?

Watch this clever product design (I can’t imagine anyone actually using this) but it sure makes everyone stop and watch. It is an interesting bra design that can also be used as a bag, and even better, it helps us fight global warming.

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