Indian toilet paper market

There are many growth opportunities in India and my recent trip to the country helped me find another one: toilet paper. While I do not want you to spend even a moment imagining how Indians clean themselves in the toilet, let me just say that it is not with toilet paper (we carry our own because even the one in so-called 5-star hotels is of poor quality).

Since we were warned against using public toilets, we made plans accordingly. However, what do you do if you are stuck at the Indira Gandhi International Airport (IGIA) in Delhi or at the Dabolim Airport in Goa? Even the newly developed malls outside Delhi – Shipra, EDM, and Pacific – did not have the toilets that we are used to here. Or when you choose to visit a world heritage site – the Shri Mangeshi Temple in Goa – and find that it has the filthiest rest room that I have ever been to.

It reminds me of the classic story of the shoe salesman who went to Africa. Indeed it will take a lot of effort to sell toilet paper to Indians, but the market size is huge.