MySpace is for everyone
Tags: myspace – comscore – strategic alliance – social networking
Some research that I conducted a few weeks ago showed that MySpace was not just for teenagers. Millions of grownups (who are not musicians) were using the social networking website to make friends and stay in touch with their favorite bands.
We now have more comprehensive data that supports my finding. comScore analysis shows that more than 50% of the visitors are now older than 35. Naturally, there is a decline in the percentage of the younger audience.
That is why the Google MySpace alliance receives my endorsement once again (I prefer strategic alliances over M&A) because it will now produce an even better ROI on advertising.
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