How to make work fun?

In an interview, the Chanel designer Karl Lagerfeld was asked, “Do you ever take vacations?”

His response, “I’m not an employee who goes to the office every morning at the same time. Then, vacations are needed. I’m like a rock singer with one-night stands on the road[….]I don’t do meetings. At Chanel, there are no meetings. At Chanel, we do what we want, whenever we want and it works. And Fendi is the same.”

Obviously, Chanel is a very different place and Lagerfeld is a rock star but his underlying thought is that work needs to be fun. If not, not only does work can become boring, cause burnouts, and result in lower productivity. I wonder in a work-obsessed American culture what will it take to convince corporations that more work does not necessarily mean higher profits and to convince workers that they wouldn’t get rich by working longer. Actually, by taking more vacations and clearing up their minds, they might free up some mental resources to think creatively about what to do that is beyond a 9 to 5 job.