Is social media worth pursuing?

I never signed up with Twitter because it is useless for most businesses, and while I joined Facebook to connect with family/friends, I concluded that it is not only a waste of time (as much I love my family/friends, honestly, I don’t care if my niece is having coffee at Starbucks), privacy is a big issue (and that comes from someone who writes 100s of articles each month and makes a very comfortable living online). However, considering the number of people on Facebook, I did test its utility for marketing a website and I have to confess that the MyNippon Facebook page has been a success. That is why I am suggesting that you watch this video that has some useful stats showing that social media may not be a fad.