Is Indian IT industry’s business model in danger?

Harsh asked in an email, “Is Indian IT industry’s business model in danger?”

While it maybe a somewhat rhetorical statement, all business models are in danger at any given point of time because there is always some company trying to figure out how to destroy a company’s or industry’s business model.

Having said that, in the near term (1-3 years) Indian IT sector business model is definitely going to be under pressure, because these companies have built their business around serving primarily the G-7 countries (there are some early signs of recovery but not strong enough to generate a lot of new business). In the long term, though, these companies are fairly well positioned because outsourcing is not going away (it outsourcing is going to become like manufacturing outsourcing to China); it might just face cost pressures.

Should I use Twitter to promote my blog?

I am one of those people that makes a living blogging but do not have a Twitter account and have often wondered if I was missing out on something powerful. I am glad to read that just 0.83% of page views for bloggers with Twitter accounts are from Twitter referrals.

My wife and I together draw more than 2 million visitors a month and none of us use Twitter or Facebook (use only to stay in touch with friends and family) or any advertising, relying almost exclusively on search engines and other websites to drive traffic. My recommendation to bloggers will be invest the time they put in Twitter into something else to drive traffic unless they really enjoy tweeting.