Stephen Colbert played a great marketing stunt with his presidential ambitions. While we all thought that he would provide some much-needed entertainment to the process that can sometimes get bitter, many of us did not fail to notice how Doritos was part of the process all along. And these are not your usual commercials (Colbert has confirmed that Doritos is a sponsor) but a great example of embedded ads. In this episode, notice how cleverly promotion of Doritos is integrated into the content. It may sound sneaky but from a viewer’s perspective, ads like these on TV are much less annoying than those unwelcome commercial interruptions.