Archive for May, 2007
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How to position a new brand?
I recently analyzed Wal-Mart’s failed attempt at selling designer apparel for women and it appears that its problems extend beyond that highly desirable category. According to an analysis conducted by Michael Barbaro of the Times, consumers see the retailer as a great place to buy lower-priced products (which as many find out later often is [...]
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How to run a profitable online publishing business?
The New York Times recently highlighted a website NaturallyCurly.com to make a point that venture capitalists are now starting to invest in businesses that take advantage of the boom in online advertising. Since the number of business that have blogging and online content publishing as their business models are small and/or privately owned (the same [...]
