Archive for January, 2007
How to create controversial ads?
Tags: kevin federline – super bowl ads – nationwide – youtube – britney spears Good advertising is one that establishes an emotional bond with the offering in the mind of the viewer. In many cases, while this is a risky approach, creating controversy instead might be a better strategy. For instance, the website hosting company [...]
Global warming gets real
I have written previoiusly about those in denial about global warming. Here are a couple of interesting ways in which people are reacting to it. 13% of Americans have never heard of global warming (despite the fact that we release the most greenhouse gases in the world), according to a recent survery. Just south of [...]
Google custom search review
Tags: google – google custom search – site search – online publishing – google base If you want to provide search functionality on your website (a must), the choices are limited for publishers. Even worse, they do a terrible job. For instance, this search engine returns results but they are not always relevant. Your next [...]
