Archive for January, 2006
Day and date approach to movie marketing
A couple of years ago I casually commented to my wife that I liked the song “Bailamos” by Enrique Iglesias. Within a couple of days was my birthday and among the gifts that I received was a CD with the song. Well, I enjoyed listening to that particular track but did not like any other [...]
Ford, GM, and DiamlerChrysler victims of their own mistakes
I had been expecting the layoffs and plant shutdowns for months, if not years. I am still disappointed though that the companies have opted to choose the simpler route (almost anyone can layoff employees and shut down plants to become profitable) rather than addressing some very fundamental problems affecting them. After all, foreign carmakers are [...]
Yahoo admits its weakness in search
“We don’t think it’s reasonable to assume we’re going to gain a lot of share from Google,” Yahoo Chief Financial Officer Susan Decker said in an interview. “It’s not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share.” In fact I would go even one [...]
