Archive for November, 2005
Tivo will serve ads that we want to watch
I have been advocating that as TV viewership declines, particularly among the 18-34 male segment, advertisers need to look at other creative ways to get the message to their target market. As is well known, the major problems with our reluctance to watch ads on television that nine out of ten commercials are not for [...]
TV advertising is bound to change
The steady decline in TV viewership and more specifically advertising on television has been going on for a while. So it was interesting that media executives take one piece of data and try to convince the rest of the world that advertising on television still has an attractive ROI. It doesn’t. There is a fundamental [...]
Paid on-demand video has only limited potential
The news that on-demand television is a reality did not surprise me. After all, television advertising has been in a decline mode for a while and TV stations need additional revenue streams. So who is the potential customer base for such an offering? One, anyone who does not have a Tivo yet. Two, those that [...]
