Archive for September, 2005
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Apple demonstrates how to handle product recalls
On one hand there are companies like Merck, Pfizer, and Guidant that have clearly taught us how not to handle a product recall, we now have an excellent example of how to handle a product recall. It is important to understand that products may have poor design, have manufacturing problems (at least with some lots), [...]
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How to target American Hispanics?
You would think that considering the buzz about the Latino population in the United States, mainstream marketers would be paying attention to them. It so turns out that not all do. While companies like Wells Fargo and Sears have done good job of creating a unique place for them, the vast majority of American corporations [...]
