J Dwivedi » ads http://www.iproceed.com/blog Mon, 26 Jul 2010 23:40:30 +0000 en hourly 1 http://wordpress.org/?v=3.0 One perfect ad http://www.iproceed.com/blog/?p=818 http://www.iproceed.com/blog/?p=818#comments Wed, 13 Aug 2008 15:53:21 +0000 jd http://www.iproceed.com/blog/?p=818 Major tech advertisers are shifting a bit of the money they spend on Google to Yahoo, according to Covario.

My experience with ad placement on websites has demonstrated over and over again that more ads does not necessarily mean more “value” for anyone (consumer, advertiser, publisher, and the facilitator like Google). The CTR, even for Google ads, is still extremely low. At best it is in high single digits. The reason people do not click on ads is that they are still off-target despite all the advancements made by Google.

So what creates value is that one perfect ad that shows up when you are ready to buy. Today there are a lot of bad ads and advertisers on the web and we have to get rid of them.

The conclusion: It is not going to help Yahoo if it accepts what is rejected by Google.

]]> http://www.iproceed.com/blog/?feed=rss2&p=818 0 Dell Super Bowl ad http://www.iproceed.com/blog/?p=761 http://www.iproceed.com/blog/?p=761#comments Fri, 01 Feb 2008 19:08:37 +0000 jd http://www.iproceed.com/blog/?p=761 Dell is in trouble and no amount of advertising can save it, but having a sweet ad helps. And this time they got it right. Michael Dell and Bill Gates have joined forces with Bono to collaborate on the RED project and this commercial clearly makes it look cool to buy one of those laptops and feel good about making a difference.

]]> http://www.iproceed.com/blog/?feed=rss2&p=761 0 Taco Bell Super Bowl ad http://www.iproceed.com/blog/?p=760 http://www.iproceed.com/blog/?p=760#comments Fri, 01 Feb 2008 18:59:54 +0000 jd http://www.iproceed.com/blog/?p=760 The fast food companies can only grow by stealing customers from competitors. Taco Bell operates at the low end of the market and typically attracts low-income consumers. I am not sure how much they spent on this ad but it is totally uninspiring and forgettable, but there is nothing wrong with it either.

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