Advertising
Air New Zealand nothing to hide ad
In the current recession, I have not seen many interesting ads (the focus on cost cutting has sapped creativity out of the process, it seems) but two ads caught my attention. I have really enjoyed watching Catherine Zeta Jones knocking on doors for a mobile makeover (who would say no if she came knocking) for [...]
Future of online advertising
I know it is tough out there for the economy and particularly hard for advertising/publishing business. Nick Denton has a doom and gloom scenario for the nanopublishing business. He writes, “From conglomerates to internet ventures, executives should be planning now on a decline of up to 40% in advertising spending during this cycle. Instead they’re [...]
How to manage time sensitive advertising?
A lesson from the world of politics. It is no secret in the world of advertising that multiple ads are often prepared in anticipation of multiple outcomes and then most appropriate ad is released. It is also not a secret that quotes are often prepared by a PR firm and then you simply obtain the [...]
