Category Archives: Dollar Bloggers

Profiles of bloggers who blog seriously and work aggressively to moentize their content.

Blogging at new address

I am glad to report that traffic at MYNIPPON.com has crossed 300,000 visitors a month with pageviews exceeding a million and combined with my other responsibilities managing 2 million monthly visitors, I have no choice but to dedicate myself full time to MYNIPPON, also a very profitable website for our company. Accordingly, I will suspend blogging regularly here and instead blog at this new location while continuing to build the main Mynippon website as well.

Can I make a living blogging?

Since Mark Penn wrote in WSJ that “there are almost as many people making their living as bloggers as there are lawyers. Already more Americans are making their primary income from posting their opinions than Americans working as computer programmers or firefighters,” there has been a lot of commentary on the web related to whether someone can actually make a decent living in America by merely blogging. Here are some of my comments:

    Unless you really do something outrageous or crazy or are a celebrity or have something very unique to share, blogging is a difficult niche to break into. Lorena and I started publishing on the web in 1999. First movers have a huge advantage and newcomers are struggling simply because they started so late.
    There are very poor statistics out there on blogging and both Technorati and all the other sources that Penn cited are so wrong (though, they give you a flavor). To give you an idea about the traffic needed by us and the revenue potential (including ups and downs since 1999), for every $50,000 in revenue we need at least one million monthly visitors. After trying many advertising models, we work almost exclusively now with Google Adsense.
    For obvious reasons, I am not going to disclose how to succeed like us at blogging, but unless you are very talented at something, I wouldn’t suggest that you even try your hand at making a living from blogging. It is a very competitive market and only getting tougher as more and more content goes online.